Ecommerce P&L Template
A profit and loss built for ecommerce and DTC brands - the right line items, in the right order, from revenue down to EBITDA.
Ecommerce Economics Model
The three gates with the full working shown: returns-settled contribution per order, the payback schedule, LTV:CAC at a window...
13-Week Cash Flow
The founder lifeline. A rolling 13-week cash flow forecast that rolls your cash position forward week by week, so a shortfall...
Customer Acquisition Planner
Plan acquisition like a portfolio - customer value and allowable CAC by persona and geography, in one place.
Customer Persona Builder
Turn 'we know our customer' into a structured doc the whole team can actually use.
Brand Foundations & Positioning
Vision, mission, values, pillars and positioning - in one place so the team stays aligned.
Category & Geography Planner
See your categories and markets as one grid, so resources follow the cells that work instead of being spread evenly.
Ecommerce Valuation Model
Value your brand off SDE, EBITDA and revenue multiples with the working shown, the benchmark multiples by revenue band, and the...
Link to these tools
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Free ecommerce & DTC tools by Rob Ward, Quad Lock Co-Founder - P&L template, unit-economics calculator, 13-week cash flow, acquisition planner, category & geography planner, valuation calculator and more: thedtcplaybook.com/tools/
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