Terms of Service

Last updated: 25 April 2026

Legal Documents Terms of Service Privacy Policy Disclaimer

1. Who we are

These Terms of Service ("Terms") govern your use of The DTC Playbook at thedtcplaybook.com ("the Service").

The Service is operated by Everlong Advisory Pty Ltd (ACN 696 971 249), Victoria, Australia ("we", "us", "our").

You can contact us at admin@thedtcplaybook.com.

2. Agreement

By accessing or using the Service, you agree to these Terms, our Privacy Policy, and our Disclaimer. Those documents form part of the agreement between you and us.

If you do not agree, do not use the Service.

3. The Service

The DTC Playbook is a digital educational product. It includes written content, frameworks, checklists, the DTC Health Check, downloadable spreadsheet templates and calculators (including but not limited to the DTC P&L Template, DTC Economics Calculator, 13-Week Cash Flow Forecast, Customer Acquisition Planner, Customer Persona Builder, Brand Foundations & Positioning, Cat-Geo Planner, and Valuation Calculator), brand and team dashboards, and related features designed to help founders, operators, investors, and advisers think more clearly about direct-to-consumer businesses.

The Service is provided for general educational and informational purposes. It is not personalised legal, financial, tax, accounting, investment, or other professional advice. Calculators, templates, and exported files are illustrative starting points only and do not constitute advice for your specific circumstances.

4. Access

Access to the Service is provided free of charge at our discretion. We may change, limit, or withdraw access to any part of the Service at any time, for any reason, without notice.

We do not guarantee that the Service, or any particular content or feature within it, will remain available. We may introduce, modify, or remove access tiers, features, or eligibility requirements at any time.

We may also grant or revoke access to specific features, tools, or content in our discretion.

5. Licence grant

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service for your own personal or internal business use only.

This licence does not transfer any ownership rights to you. We may revoke this licence at any time.

6. Intellectual property and restricted uses

All content, materials, text, graphics, structure, and branding in the Service are owned by or licensed to us and protected by intellectual property laws.

You must not copy, reproduce, republish, sell, license, distribute, publicly share, commercially exploit, or create derivative works from the Service except where we expressly allow it in writing.

You must not resell, sublicense, or incorporate the Service or any substantial part of it into any course, consulting deliverable, membership, prompt library, AI training dataset, internal team training program, or competing product without our prior written consent.

Downloadable calculators, spreadsheet templates, and exported files (whether downloaded, generated by the Service, or printed) are licensed for your own personal or internal business use only. You must not redistribute them, post them on other websites, sell them, white-label them, or include them in deliverables you charge for, except where we expressly allow it in writing.

You may take limited private notes for your own use, but you must not share screenshots, downloads, exports, or copied material with other people or organisations outside the team-member and brand-sharing features that the Service expressly provides.

We may investigate suspected misuse, unauthorised sharing, or infringement and may suspend or revoke access while doing so.

7. Account security and accurate information

If you create an account, you must provide accurate and current information.

You must keep your password, sign-in credentials (including any third-party identity provider account such as Google), and account access secure.

You must not impersonate another person or allow another person to use your account.

You are responsible for activity that occurs through your account unless caused by our breach of security.

If you think your account has been compromised, contact us promptly at admin@thedtcplaybook.com.

8. Communications

By creating an account, you agree that we may send you:

Transactional and service emails (mandatory while you have an account): account confirmation, password reset, sign-in notices, team invites, Health Check results, important changes to the Service, security notices, and similar operational messages. You cannot opt out of these while your account remains active.
Marketing and product update emails (optional): occasional updates about new playbook content, new tools, benchmark insights, and similar. You can unsubscribe from these at any time using the link in the email or by contacting us.
Owner notifications (where applicable): if you are the owner of a brand workspace, we may notify you about team activity such as new members joining or leaving.

If you no longer want any communication from us, the appropriate action is to delete your account. See the Privacy Policy for retention and deletion details.

8. Acceptable use

You agree not to:

share your account or access with others
use bots, scrapers, crawlers, or automated tools to extract or bulk-copy content
reverse engineer, decompile, or attempt to bypass any technical protection or gate
use the Service for unlawful, misleading, infringing, or harmful activity
misrepresent our content as your own
use the Service in a way that damages, disables, or interferes with the site or other users

9. No reliance and your responsibility

The Service contains general educational material only. You remain solely responsible for deciding whether any framework, benchmark, checklist, or recommendation is suitable for your circumstances.

You should use your own judgement and obtain independent professional advice where needed, especially for legal, tax, accounting, financial, hiring, regulatory, fundraising, investment, valuation, manufacturing, safety, or other material business decisions. Please also read our Disclaimer.

10. Service changes and availability

We may update, improve, modify, suspend, or remove any part of the Service at any time, including content, features, delivery methods, and access models.

We do not guarantee uninterrupted, secure, or error-free availability. The Service is provided on an "as is" and "as available" basis.

11. Suspension and termination

We may suspend or terminate your access at any time and for any reason, including if we reasonably believe you have:

breached these Terms
misused the Service or infringed our intellectual property
engaged in fraud, unlawful conduct, or behaviour creating security risk
shared access without permission

Where a breach can reasonably be fixed, we may choose to give you notice and an opportunity to fix it before terminating.

12. Indemnity

You indemnify us against losses, liabilities, damages, costs, and expenses (including reasonable legal costs) arising from your breach of these Terms, misuse of the Service, infringement of another person's rights, or unlawful conduct connected with your account, except to the extent caused by our negligence, fraud, or wilful misconduct.

13. Liability

To the maximum extent permitted by law, we exclude liability for indirect, consequential, incidental, special, exemplary, or punitive loss, including loss of profit, revenue, goodwill, opportunity, savings, data, or business interruption.

To the extent our liability cannot be excluded but can be limited, our total aggregate liability to you in connection with the Service is limited to AUD $100.

Nothing in these Terms excludes, restricts, or modifies any non-excludable rights or remedies you may have under applicable law, including the Australian Consumer Law.

14. Data, aggregated insights, and derivative works

We may create aggregated, de-identified, or anonymised data derived from your use of the Service, including Health Check submissions and usage patterns. Such data does not identify you personally. We may use, publish, license, or share aggregated data for any lawful purpose, including research, benchmarking, industry analysis, and commercial purposes, without restriction or obligation to you.

We may also generate derivative statistics, benchmarks, scoring methodologies, analytics models, and industry trend data from use of the Service. These derivative works belong to us and may be used, published, licensed, or commercialised without restriction, provided they do not identify you personally.

Aggregated and derivative data that does not identify you personally may be retained and used after your account is deleted or the Service is discontinued.

For details on how we handle personal information, see our Privacy Policy.

15. Changes to these Terms

We may update these Terms from time to time. If we make a material change, we will notify users by email, through the Service, or by updating the date at the top of this page. Your continued use of the Service after the updated Terms take effect means you accept them.

16. Governing law and disputes

These Terms are governed by the laws of Victoria, Australia. You and we submit to the non-exclusive jurisdiction of the courts of Victoria and courts that may hear appeals from them.

This does not override any mandatory consumer protections that apply in the place where you live and cannot legally be excluded.

17. Standard legal terms

Entire agreement: These Terms, the Privacy Policy, and the Disclaimer set out the entire agreement between you and us about the Service.

Severability: If any part of these Terms is found unenforceable, the rest will continue to apply.

Waiver: If we do not enforce a right straight away, that does not mean we waive it.

Assignment: You may not transfer your rights or obligations under these Terms without our consent. We may assign our rights and obligations as part of a restructure, sale, or transfer of the Service.

Force majeure: We are not responsible for delay or failure caused by events outside our reasonable control, including outages, cyber incidents, third-party service failures, natural disasters, or government action.

Relationship: These Terms do not create a partnership, agency, employment, fiduciary, or joint venture relationship between you and us.

18. Survival

Any part of these Terms that by nature should continue after your access ends will survive, including clauses about intellectual property, restricted use, indemnity, liability, disputes, and general legal terms.

19. Contact

For questions about these Terms, contact us at admin@thedtcplaybook.com.