Email & SMS marketing benchmarks for DTC
What good looks like across open rates, click rates, conversion, list health, and the revenue your core flows should...
Meta & paid ads benchmarks for DTC
What good looks like on creative engagement, click-through, and the efficiency ratio that actually ties back to your...
Returns & refunds benchmarks for DTC
Typical return rates, why customers return, and the chargeback ceiling you should defend. Returns are a margin line and...
Website conversion benchmarks for DTC
What conversion rates to expect, and the mobile gap that quietly costs most stores the most money. Conversion is the...
Unit economics benchmarks for DTC
The margin, payback, and cost ratios that decide whether growth makes money. These are the numbers an acquirer will...
DTC marketing benchmarks
What good actually looks like across the funnel: conversion, AOV, email contribution, paid efficiency, CAC and payback...
DTC metrics that matter
The metrics that actually run a direct-to-consumer brand, grouped by what they tell you: acquisition, retention...