Every verdict is a guide, not a rule. The bands come from the playbook's own numbers, and your category, stage and market will move them.
7 free calculators. All powered by one metrics profile - enter your numbers once and every tool reads from them. More are on the way; everything in your profile is ready for new tools the moment they ship.
Three Gates customer-economics calculator
The full customer-economics read: is a customer profitable today, when does the cash come back, and are they ultimately worth it...
Ecommerce break-even calculator
The monthly revenue you need to cover the whole business - fixed costs and the marketing that wins your customers, not just one...
Break-even ROAS (BEROAS) calculator
The minimum ROAS your ads must clear before they add a dollar of margin - set by your contribution margin, not your ad platform...
Allowable CAC calculator
What you can afford to pay for a new customer - shown as two ceilings, not one number: profitable on day one, and clears your...
Can I scale ads? calculator
Your spend isn't one average customer - it's a curve, and the last dollars buy the worst customers. Give it two months of...
Free shipping threshold calculator
Where to set your free-shipping threshold - and it depends on your order shape, not a one-size rule. Anchored to the order that...
Ecommerce valuation calculator
An indicative range for what buyers typically pay for a brand like yours, from your revenue, EBITDA and growth - and the lever...
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Free ecommerce & DTC decision calculators by Rob Ward, Quad Lock Co-Founder - the Three Gates, break-even, break-even ROAS, allowable CAC, can-I-scale-ads, free-shipping threshold and ecommerce valuation, all from one metrics profile: thedtcplaybook.com/calculators/
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