Just launched. 6 free calculators, all powered by one metrics profile - enter your numbers once and every tool reads from them. More are on the way; everything in your profile is ready for new tools the moment they ship.
Three Gates customer-economics calculatorThe full customer-economics read: is a customer profitable today, when does the cash come back, and are they ultimately worth it...
DTC break-even calculatorThe monthly revenue - and orders - you need to cover the whole business, not just one order. Graded against what good looks like...
Break-even ROAS calculatorThe minimum ROAS your ads must clear before they add a dollar of margin - set by your contribution margin, not your ad platform...
Allowable CAC calculatorWhat you can afford to pay for a new customer - shown as two ceilings, not one number: profitable on day one, and clears your...
Can I scale ads? calculatorWhether the next increment of ad spend holds up - run through the cash gates on the marginal customer the next dollar actually...
Free shipping threshold calculatorWhere to set your free-shipping threshold - and it depends on your order shape, not a one-size rule. Anchored to the order that...
Link to these calculators
Run a founder community, agency, accelerator, newsletter or resource page? You are welcome to link these free calculators for your audience. Suggested wording:
Free DTC decision calculators by Rob Ward, Quad Lock Co-Founder - break-even, allowable CAC, can-I-scale-ads, free-shipping threshold and more, all from one metrics profile: thedtcplaybook.com/calculators/
A plain link is perfect - no attribution required, though it is always appreciated.