A generic accounting P&L hides the things that actually kill DTC margins. This template lays your numbers out the way an operator (and an acquirer) reads them: revenue, returns, true gross margin, marketing as a percentage of revenue, contribution margin, then overheads down to EBITDA. Fill it in and you can see at a glance where the money is really going and which line is the problem.
What's inside
- A full 12-month P&L laid out in DTC order
- Revenue, returns, COGS and true gross margin
- Marketing as a percentage of revenue and contribution margin
- Overheads down to EBITDA
- A benchmarks tab showing healthy ranges by revenue band
Who it's for
Founders and operators who want a P&L that reflects how a DTC brand actually makes or loses money, not a generic accounting template.