Most brands think they know their customer until you ask three people and get three different answers. This builder forces the detail: demographics, psychographics, the job your product is hired to do, the objections that stop a purchase, and where these people actually spend their attention. Done properly it becomes the reference the whole team builds from - creative, product, support - so you stop guessing and start aiming.
What's inside
- Demographics and psychographics
- Jobs-to-be-done and buying triggers
- The main objection that almost stopped the purchase
- Channels and watering holes
- A post-purchase survey template to validate it with real customers
Who it's for
Founders and marketers who want one shared, evidence-based view of the customer instead of a vibe.