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DTC valuation calculator (free Excel)

Sense-check what your brand is worth - SDE, EBITDA and revenue multiples, and what moves them.
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Most founders have a number in their head for what the business is worth, and it is usually wrong in both directions. This calculator grounds it: it runs your valuation off SDE, EBITDA and revenue multiples, shows the multiple ranges buyers pay at each revenue band, and makes clear which levers - margin, growth, concentration, retention - actually move the multiple. Use it long before you sell, so you are building toward a number rather than discovering it in a data room.

What's inside

Who it's for

Founders who want a grounded sense of value, whether an exit is years away or already on the table.

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