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Ecommerce valuation model (free Excel template)

Value your brand off SDE, EBITDA and revenue multiples with the working shown, the benchmark multiples by revenue band, and the levers that move them. Prefer to just get the answer? Run the calculator in your browser instead.
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No download needed - run your own numbers right here. Sign in to save them to your brand and pick them up again in your dashboard. The calculator has its own home at the ecommerce valuation calculator, alongside the rest of the free calculators.

Prefer the spreadsheet?

Most founders have a number in their head for what the business is worth, and it is usually wrong in both directions. This model grounds it: it runs your valuation off SDE, EBITDA and revenue multiples, shows the multiple ranges buyers pay at each revenue band, and makes clear which levers - margin, growth, concentration, retention - actually move the multiple. Use it long before you sell, so you are building toward a number rather than discovering it in a data room.

What's inside

Who it's for

Founders who want a grounded sense of value, whether an exit is years away or already on the table.

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