The DTC Playbook Search ⌘K
The DTC Playbook
Contents Glossary Benchmarks CalculatorsBeta Tools Health Check Dashboard
The DTC Playbook logo The DTC Playbook

Allowable CAC calculator

What you can afford to pay for a new customer - shown as two ceilings, not one number: profitable on day one, and clears your target LTV:CAC.
Free to read or create a free account to score your brand and see exactly what to fix first. No Subscription. No Credit Card. No Upsell. 100% Free.
Open your dashboard

What you can afford to pay for a new customer - shown as two ceilings, not one number: profitable on day one, and clears your target LTV:CAC.

Enter your numbers once and they are remembered across every calculator on the site - no re-typing. The doctrine behind this one lives in Finance & Unit Economics.

Free access · No subscription

Read it free. Sign in to act on it.

Every section is free to read. Create an account to score your brand with the Health Check, track 472 checklist items, and get your tools and history in one dashboard.

Take the Health Check Create free account